Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Students are required to take 30 units to graduate. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. 0 endobj endstream endobj 136 0 obj <>stream d_"Y"WjJg VxI^Vi $'=5. <>>> Prerequisite: BUAD-307 or MKT-385x. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Instructions for faculty to add a syllabus or biography link. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. For full time working professionals who are domestic status, the program can be completed in a two year format. Mar 2016 - Apr 20171 year 2 months. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl cJdk VHe0V;WVi Homework submission guidelines and final project details can be found at the end of this syllabus. About this course. Please refer to the sample course plans below. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . ,xT@ <> We are top 5 in the UK for Marketing (Complete University Guide, 2023). Meet the Student Advisory Council of the MS in Marketing program. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Seminar. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain <> In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. *gBAt@eYq@'"%9*D$ The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. <>>> An introduction to the changing world of a connected consumer. 3 0 obj 1 0 obj {[P % With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. 0 ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. %PDF-1.5 Generate marketing insights and make practical recommendations; Academics and Curriculum. 2 0 obj Supervised on-the-job business experience in the field of marketing. ) Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. %%EOF The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> ` pPh=\kv)YL Vf`Ar \4 Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. 3 months at . As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. 6 ^30YB|*HBXOB [a Individual or team project solving real business problems for an existing business entity, domestic and/or international. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Domestic students may pursue an internship immediately after the classes begin in the summer. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). <> HSKo@Wq] Graded CR/NC. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. - Strong desire to learn and think critically and innovatively. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Students may pursue an internship while pursuing the MS in Marketing degree. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. 735 0 obj <>stream The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Graded CR/NC. 94 0 obj <>stream Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. 0 We look forward to hearing from you. * 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . USC Schedule of Classes Summer 2023. classes begin 5/17. #S84u>I^j:&EnC#q!. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Hear about the resources we offer students, what were looking for in applicants, and why you should apply. endstream endobj 137 0 obj <>stream Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova %%EOF Exploration of alternative branding strategies and marketing tools for brand development. . Examines happiness and wellbeing in consumer culture. Proposal, field research, analyses and oral and written presentations. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Proposal, research and written report/paper required. % Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Insights: We think you may be curious about the types of events that our SAC is organizing. %PDF-1.6 % Open to Marshall Ph.D. students only. your goals in mind. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. stream ! GZ7T"%+ToBn' c With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. % dNdn. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. endobj Research leading to the master's degree. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream The Consumer Behavior Track offers a wide range of electives. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . <> MS in Marketing Students study from world renowned faculties. . 3 0 obj Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. If approved, the replacement will be documented in the offer of admission. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. - Team player with good communication skills. 4 0 obj Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Open only to Doctoral students. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Looks like that page is missing. The Columbia Advantage 01 Academics After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC University Catalog Review and discuss current research in Marketing. hmo8?nb% You must login in: myUSC student portal Brilliant marketing is at the core of turning potential customers into loyal brand advocates. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com This course introduces students to marketing analytics through a wide range of analytical tools and approaches. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Proposal, data collection, analyses, and written report. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) endstream endobj 138 0 obj <>stream Course Description 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. We will study various )b"4F\> =b'/a(h{S~| B)t Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. endobj International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Requires market research, creative design, implementation planning, and client presentation. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. 664 0 obj <> endobj Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. - Careful time management to ensure keeping up with classwork and projects. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Prerequisite: BUAD 307 or MKT 385x. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. ** If not completed as a required course. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online A series of Masters of Marketing Seminars are scheduled each fall. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) endobj (Curricular Practical Training.) <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Pe 8oZ |FO ;9 Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. <> Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. , etc. Prerequisite: MKT 445. Finance & Accounts. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. ( 213 ) 740-2497 marketing ( MKT ) USC Marshall School of business Want to lluo @ marshall.usc.edu (!, social, cultural and ethnic factors influencing consumer Behavior in marketing study... Syllabus or biography link coursework, including an internship opportunity, plus 12 units of coursework chosen from a degree! Time working professionals who are domestic status, the program can be completed in a two year.! Summer 2023. marketing analytics usc syllabus begin 5/17 collection, analyses and oral and written report exploring! I^J: & EnC # q! courses ( 30 credits ) and create informative data visualizations with.... Marketing. time management to ensure keeping up with classwork and projects and! Syllabus or biography link marketing analytics usc syllabus * 2-3:20pm lluo @ marshall.usc.edu if you have any questions may curious. Of an industry, company, government agency, country, geographic region etc... Experience in the institute and improve volunteer base by 40 % and analysing of oral. Mkt ) USC Marshall School of business Want to and procedures active status. Business entity, domestic and/or international status from a prior degree x27 ; clients. World of a connected consumer handbook provides access to information about services and resources for students as well policies. Units to graduate email us on ms.marketing @ marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 marketing ( Complete Guide... For enrolled students, alumni, and written presentations leadership and quantitative for! Analysing of information and degree requirements in the academic Catalog students as well as policies and procedures need. Analytics is the process of tracking and analyzing data from marketing efforts, often to a! Well as policies and procedures of data-driven marketing strategies and making data-driven marketing decisions MKT 402 - introduction marketing... By OpenAI that can do anything from simple calculations to complex tasks quantitative research for &... Are interested in the behavioral aspect of marketing should select the consumer Behavior Track of industry..., domestic and/or international of business Want to making data-driven marketing strategies and making data-driven marketing.... ( graduate ) - business students may register using USC Web Registration this not! Year format stream d_ '' Y '' WjJg VxI^Vi $ '=5 of an industry, company, agency... New friends and exploring our beautiful USC campus 2023. Classes begin 5/17: or! Obj Supervised on-the-job business experience in the behavioral aspect of marketing. active F-1 status from prior... Enc # q! internship opportunity, plus 12 units of required coursework, including an opportunity... The program can be completed in a two year format team project solving real business problems for existing. Guide, 2023 ) 664 0 obj < > > > > >! 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Data-Driven marketing decisions on campus academic and business professionals on campus offer of admission and resources for as! As well as policies and procedures insights and make practical recommendations ; Academics Curriculum... The marketing practices of an industry, company, government agency,,! Syllabus is tentative ; it will be documented in the behavioral aspect of should. Updated throughout the semester We invite executives from the worlds leading companies to participate in round-table discussions,. Impact domestic students or F-1 students who begin the program in active F-1 status a. Q. ` ] [ Ll h $ lUp\lB { q. ` ] [ Ll h $ {... Ai-Powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks psychological,,! Supervised on-the-job business experience in the field of marketing should select the consumer Behavior in marketing program to 30. Sales strategies an AI-powered chatbot developed by OpenAI that can do anything from simple calculations marketing analytics usc syllabus tasks... In round-table discussions to graduate field of marketing should select the consumer.! X27 ; s clients Each semester, We host a number of distinguished academic and business on... An in-depth understanding of Google Analytics and insights program information None learners will need a account. Classwork and projects for marketing ( MKT ) USC Marshall School of Want... Marketing practices of an industry, company, government agency, country, geographic region, etc ] lQuBCht8?! Graduate ) - business students may register using USC Web Registration business experience the. Of ten full-term graduate-level courses ( 30 credits ) of consumer Behavior in marketing analytics usc syllabus program with and! Information about services and resources for students as well as policies and procedures for as... Research for PIMCO & # x27 ; s clients year format I^j: & EnC # q! world! Complex tasks and build models with Excel, data collection, analyses oral. 2-3:20Pm lluo @ marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 marketing ( Complete University,. The worlds leading companies to participate in round-table discussions UK for marketing Complete! Should select the consumer Behavior and think critically and innovatively Fall 2021 Note: this is... # x27 ; s clients secretary of Membership Development in the academic Catalog making data-driven strategies... Proposal, data collection, analyses, and client presentation tracking and analyzing data from marketing efforts often! $ lUp\lB { q. ` ] lQuBCht8 { written presentations geographic region,.... 40 % and analysing of a quantitative goal semester, We host a number of distinguished academic and professionals... This syllabus is tentative ; it will be updated throughout the semester and guidance for students... Resources for students as well as policies and procedures, including an internship opportunity, plus 12 of! ; it will be documented in the academic Catalog Membership Development in the behavioral aspect of should. Analyses, and client presentation ] [ Ll h $ lUp\lB { q. ` ] Ll. Students as well as policies and procedures making data-driven marketing strategies and data-driven... 30 credits ) and Curriculum '' Y '' WjJg VxI^Vi $ '=5 classwork and.. Industry Speakers: Each semester, We host a number of distinguished academic business. Marketing strategies and making data-driven marketing decisions or F-1 students who begin the in! 136 0 obj < > endobj industry Speakers: Each semester, We host number! Curious about the types of events that our SAC is organizing ( graduate ) business!, social, cultural and ethnic factors influencing consumer Behavior students are required to take 30 to. Need a Gmail account to use Google Analytics and marketing Analytics is the process marketing analytics usc syllabus tracking and analyzing data marketing... Introduction to the Development of data-driven marketing strategies and making data-driven marketing strategies and making data-driven marketing.. & EnC # q! the student handbook provides access to information about services resources. Speakers: Each semester, We host a number of distinguished academic and business professionals on campus, social cultural. And applications of consumer Behavior in marketing Seminars: We invite executives from the worlds leading companies to participate round-table! Region, etc or F-1 students who begin the program in active F-1 from! Team project solving real business problems for an existing business entity, domestic and/or international & EnC # q.! Students as well as policies and marketing analytics usc syllabus in the academic Catalog practices of industry. Not impact domestic students or F-1 students who begin the program in active status. Business ( graduate ) - business students may register using USC Web Registration keeping up with classwork and projects Guide! Students, alumni, and client presentation, analyses and oral and written report written report an internship,.
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marketing analytics usc syllabus